1989
- The
Atari Portfolio was the worlds first truly portable MS-DOS based
computer. It was one of Atari's most interesting business product
lines aimed at the wider mass market. Developed in conjunction
with DIP in the UK (who also released a similar version), Atari made a
concerted effort to market the machine properly worldwide.
The
machine became an instant success. With it's built in "Lotus
1-2-3" compatible spreadsheet, address book, calculator and tone
dialling features, the mainstream PC press gave it well deserved
coverage.
Initially,
the new "palm-top" was to be named the PC Folio, and press
kits and other marketing collateral had already been
delivered with this branding. But a trademark
dispute soon required Atari to change the name, and it
became known as the Portfolio!
From full page
ads in the New York Times, to special promotion phone
lines, Atari was really pushing the Portfolio, and the
Atari brand was making small, but significant inroads into
the business community. Perhaps it was a product well
ahead of it's time. Today PDA's and handheld devices
are very popular products, perhaps if Atari had
concentrated its efforts even further in this area, the
company may of been able to corner the market it certainly
helped create. |